Since growing up I have always had a passion for creation. My expertise lies particularly in rapid prototyping, strategical product design and business automation. But, I can tackle many contexts thanks to:
Bachelor's degree

in Product Development and Innovation Engineering.
STARTUPS

14 years experience in running my own freelance business and collaborating with many different startups. I rebranded and went full-time in 2018.
CONSULTANCY

5 years experience working as an employed consultant for Infotiv Information & Design,
BOARD EXPERIENCE

4 years experience as an active leading board member for a large Economic Association.
BUILDING VALUE

18+ years ago I started my journey in product development during my high school education in Product Design, and I haven't looked back since.
PURPOSE

By transforming ideas into real products, I want to make a tangible, positive impact on the world and in people's lives.
Back in primary school my teacher, Mia, mentioned that it's rare for a kid to be inclined towards both mathematics and language. This duality continues to shape my approach to design still today; balancing creativity and logic, emotion and reason.
My autodidactic nature and love for learning drive me to engage in new challenges, turning ideas into reality with a focus on practicality and efficiency. I'm not someone who knows all the academic models or theory books, but I'm not afraid to experiment and get things done.


People motivate me more than anything. I find real purpose in my work by seeing the direct impact on users and customers.
This human-oriented drive can be traced back to all my projects and involvements, be it designing board games for my sisters, inspiring generosity through Tjing or in my current role at Oyama, where we're building a human skills platform for organizations.
I thrive on diversity, transparency, and kindness. These values shape who I am and explain how I want to change the world through positive impact.
Whether exploring new ideas, places, or music, I believe happiness is only real when shared. I enjoy spending time with my family, staying physically active, traveling and learning new things.